Privacy Policy and Website Terms of Use – Ōra King salmon
Last updated: 30 July 2026
- About this policy
Ōra King Salmon is a brand of The New Zealand King Salmon Co. Limited (NZ King Salmon, we, us or our).
This policy explains how we collect, use, disclose and protect personal information through the Ōra King Salmon website.
We handle personal information in accordance with the Privacy Act 2020.
- Information we collect
When you use our website or communicate with us, we may collect:
- your name, email address, telephone number and other contact details;
- information contained in enquiries, feedback or other communications;
- information provided when you subscribe to communications or participate in a promotion; and
- technical information, including your IP address, browser, device, operating system, cookies, pages viewed and website activity.
You are not required to provide personal information, but we may be unable to respond to a request or provide a particular website function if you do not.
- How we collect information
We usually collect personal information directly from you. We may also collect it:
- automatically through cookies, analytics and similar technologies;
- from someone you have authorised;
- from service providers assisting with our website, communications or promotions; or
- from publicly available sources, where permitted by law.
If you provide personal information about another person, you must be authorised to do so and should make that person aware of this policy.
Where we collect personal information from another source, we will take reasonable steps to notify the person of the matters required by Information Privacy Principle 3A. We may not give a separate notice where the person is already aware of those matters or another exception under the Privacy Act applies.
- How we use information
We may use personal information to:
- respond to enquiries and communications;
- provide information about Ōra King Salmon and its products;
- administer newsletters, promotions and feedback;
- operate, secure and improve the website;
- understand website use and measure advertising performance;
- comply with legal obligations; and
- carry out another purpose notified at the time of collection or otherwise permitted by law.
- Who we share information with
We may disclose personal information to:
- other companies within the NZ King Salmon group;
- service providers that support our website, analytics, communications, advertising or promotions;
- regulators, government agencies or other persons where disclosure is required or permitted by law;
- a purchaser or potential purchaser of all or part of our business or assets; or
- another person with your authorisation.
We require service providers to use personal information only for the purposes for which it was provided and to protect it appropriately.
- Overseas service providers
Some of our service providers may store or process personal information outside New Zealand.
Where the Privacy Act’s overseas disclosure requirements apply, we will take reasonable steps to ensure the recipient protects the information in a way that provides safeguards comparable to those under the Privacy Act, or we will otherwise comply with Information Privacy Principle 12.
- Cookies and analytics
We use cookies and similar technologies to:
- operate and secure the website;
- remember preferences;
- understand how visitors use the website;
- improve website performance; and
- measure and improve our communications and advertising.
We may use third-party analytics and advertising services, including Google Analytics. Those providers may collect information about your use of the website in accordance with their own privacy policies.
You can manage or disable cookies through your browser settings. Disabling cookies may affect the operation of some website features.
- Email communications
If you subscribe to our newsletters or marketing communications, we will use your contact details to send those communications.
We use Mailchimp to manage and distribute emails. Mailchimp may process your information outside New Zealand in accordance with its privacy practices.
You can unsubscribe at any time by selecting the unsubscribe link in an email or contacting us. We may retain limited information needed to record and comply with your unsubscribe request.
- Security and retention
We take reasonable safeguards to protect personal information against loss, misuse and unauthorised access, use, alteration or disclosure.
We retain personal information only for as long as reasonably required for the purposes for which it was collected or to meet our legal obligations.
- Access and correction
You may ask us to provide access to, or correct, personal information we hold about you.
We may refuse a request only where permitted by the Privacy Act.
- Complaints
If you believe we have not handled your personal information properly, please contact our Privacy Officer. We will consider and respond to your complaint.
You may also complain to the New Zealand Office of the Privacy Commissioner.
- Changes to this policy
We may update this policy from time to time. Changes take effect when the updated policy is published on the website.
- Contact us
Privacy Officer
The New Zealand King Salmon Co. Limited
Email: contact@kingsalmon.co.nz
Website Terms of Use
- Application of these terms
These terms apply to your use of the Ōra King Salmon website. By using the website, you agree to these terms and acknowledge our Privacy Policy.
If you do not agree, you should not use the website.
- Website content
The website provides general information about Ōra King Salmon, our business and our products. Website content does not constitute an offer, warranty or binding agreement.
We take reasonable care when preparing website content but do not guarantee that it is complete, accurate, current or error-free.
Any purchase of our products will be governed by the terms applying to that purchase.
- Use of the website
You must not:
- use the website unlawfully or in a way that infringes another person’s rights;
- interfere with the website or its operation;
- attempt to gain unauthorised access to any system, account or information;
- introduce viruses, malicious code or other harmful material; or
- use website content for an unauthorised commercial purpose.
We may restrict access to the website where reasonably necessary to protect the website, NZ King Salmon or other users.
- Intellectual property
NZ King Salmon owns, or is licensed to use, the intellectual property on the website, including its text, images, graphics, design, trade marks, logos and branding.
You may view and temporarily reproduce website content for your personal, non-commercial use. You must not otherwise copy, modify, publish, distribute or commercially use that content without our prior written consent.
No right to use an NZ King Salmon or Ōra King trade mark is granted under these terms.
- Third-party websites
The website may contain links to third-party websites. These links are provided for convenience only.
We do not control or endorse those websites and are not responsible for their content, availability, security or privacy practices.
You may link to our website provided the link is lawful, accurate and does not suggest an association with or endorsement by NZ King Salmon where none exists. We may ask you to remove a link.
- Website availability and security
We do not guarantee that the website will always be available, secure or free from errors, viruses or other harmful components.
We may change, suspend or withdraw any part of the website without notice.
You are responsible for taking appropriate precautions when accessing or downloading content from the website.
- Liability
To the maximum extent permitted by law, NZ King Salmon is not liable for any loss or damage arising from:
- your use of or reliance on the website;
- the website being unavailable or containing an error or harmful component; or
- your use of a third-party website linked from the website.
Nothing in these terms excludes or limits any liability, right or remedy that cannot lawfully be excluded or limited.
- Changes
We may change the website or these terms at any time. Updated terms take effect when published on the website.
- Governing law
These terms are governed by New Zealand law. The New Zealand courts have non-exclusive jurisdiction over disputes relating to the website or these terms.
Unless stated otherwise, references to currency on the website are to New Zealand dollars.